Church and Customer Experience
“Over the last five years we’ve been running a study in which we ask consumers to rate the customer experience at companies they do business with. What we can now prove is that customer experience correlates to loyalty. Specifically, it correlates highly to willingness to consider for another purchase, willingness to recommend, and reluctance to switch to a different provider. In other words, if you want that next sale, if you want good word of mouth, and if you want to keep your customers, it’s unlikely that anything else you do matters more than delivering a superior experience.”
Or to rephrase…
“Over the last five years we’ve been running a study in which we ask church goers to rate the community life at churches they attend. What we can now prove is that community connection correlates to loyalty. Specifically, it correlates highly to willingness to consider joining as a member, willingness to recommend, and reluctance to switch to another church across town. In other words, if you want that next new member, if you want good word of mouth, and if you want to keep your congregation, it’s unlikely that anything else you do matters more than delivering a relationally-rich community experience.”
Source: Fast Company
